Content Marketing for Dummies

Or, put more politely: for people who just haven’t learned about it yet

Often when I meet people, they ask what I do for a living. “Content marketing” is my answer, which inevitably prompts another question: what’s that?

Honestly, it would be easier to just say “Marketing” in the first place, because most people have a sense of what that is — and modern-day marketing doesn’t really exist without the use of content to attract customers. Saying “content marketing” is like saying “bicycling with wheels.” It’s redundant.