Why Every Startup Needs A Strong Brand Identity

If you’re an entrepreneur who is building a company, then you already know the value of what you’re building. And while putting together a company is incredibly hard work, none of it matters if potential customers don’t “get it.” People don’t buy things they don’t understand.

Of course your marketing materials will explain what your product or service does and maybe even why it’s better than what the competition offers. But that might not be enough. That’s because humans base their purchases not only on a logical assessment of product features and…